Asaklitt travel and outdoor gear

Asaklitt is a private label brand specifically developed for the Swedish retail market. It focuses on affordable, high-quality products for travel, camping, and outdoor activities, ranging from suitcases and backpacks to sleeping bags and hiking accessories.

The brand was created by the Swedish retail chain Clas Ohlson to provide customers with durable alternatives for their leisure needs. While the brand is Swedish by design and strategic origin, the manufacturing of the physical products is largely outsourced to specialized factories in Asia, primarily China, to maintain competitive pricing.

Clas Ohlson AB remains the ultimate owner and distributor of Asaklitt. As a major Nordic retail corporation, they manage the brand's product development and quality control from their headquarters in Sweden, ensuring that the range meets the specific demands of the Northern European outdoor lifestyle.