Soft & Sicher Classic Pocket Tissues (Box)

Soft & Sicher is a well-known private label brand belonging to the German drugstore chain dm-drogerie markt. The brand specializes in paper hygiene products, including pocket tissues, toilet paper, and moist wipes. Launched originally in Germany, the brand has expanded its presence alongside dm's retail growth across Central and Eastern Europe.

As a private label, the manufacturing is outsourced to specialized paper mills, primarily based in Germany and neighboring European countries to ensure supply chain efficiency and environmental standards (as indicated by the FSC certification on the packaging). The brand is entirely owned and managed by dm-drogerie markt, which remains one of Europe's largest drugstore retailers by revenue, maintaining its headquarters in Karlsruhe, Germany.