Kraft Traditional Mayo

Kraft Traditional Mayo is a classic Australian staple, widely recognized for its creamy and tangy flavor profile. The brand claims a heritage on Australian tables dating back to 1954, making it one of the most established mayonnaise brands in the region.

Historically, the Kraft brand was synonymous with the Kraft Foods Group in the USA. However, following a series of global corporate restructures, the Kraft brand for the Australian and New Zealand markets moved into different hands. In 2017, the Kraft Heinz Company entered into a significant licensing agreement with Bega Cheese Limited, which now holds the rights to use the Kraft brand for certain products like mayonnaise in the Australian market.

While the brand originated in the United States under James L. Kraft, the local production in Australia is significant, often utilizing local ingredients and facilities. Today, the brand is part of the global portfolio of The Kraft Heinz Company, which is headquartered in both Chicago and Pittsburgh, USA. The product continues to be a favorite in Australian households, produced for the local market often under the stewardship of local manufacturers or licensed partners.