Rocco Classic Pure Beef dog food

Rocco is a popular European brand of wet dog food known for its high meat content and grain-free recipes. The brand originated in Germany and is primarily manufactured there to ensure adherence to European pet nutrition standards. The products are formulated to provide species-appropriate nutrition, focusing on quality animal proteins.

The brand is an exclusive private label of zooplus SE, a leading European online retailer for pet supplies. Founded in 1999 and headquartered in Munich, zooplus has grown into one of the largest pet-focused e-commerce platforms in the world. As of 2026, the brand remains under the ultimate ownership of zooplus SE, which manages its distribution across various European markets.