Beko appliances

Beko is a leading global home appliance company that specializes in a wide range of products, including refrigerators, washing machines, ovens, and dishwashers. The brand was established in Turkey during the mid-1950s as a result of the industrial efforts to modernize Turkish home living. Over the decades, it has grown from a domestic manufacturer into one of the largest appliance brands in Europe, positioned as a value-driven and energy-efficient choice for modern households.

Today, Beko is a flagship brand under Beko Europe, which was recently formed through a significant joint venture between the Turkish industrial giant Arçelik and Whirlpool Corporation. While its roots and primary manufacturing hub remain heavily concentrated in Turkey, the brand utilizes a global network of production facilities to serve more than 130 countries. The brand's identity is deeply linked to the Koç Holding conglomerate, one of the largest industrial groups in the EMEA region.