Unold Kitchen Appliances

Unold is a well-established German brand that has specialized in small household and kitchen appliances for over 50 years. Founded in 1966 by Friedrich Unold, the company is recognized for introducing innovative products to the German market, such as the ESGE-Zauberstab (magic wand) immersion blender and specialized bread makers. The brand is synonymous with durability and functional European design.

While the company maintains its headquarters and design centers in Hockenheim, Germany, the majority of industrial manufacturing is carried out through specialized facilities in China to remain competitive in the global market. Despite the overseas production, Unold maintains strict German quality control standards and continues to operate as a family-led business under the second generation of the Unold family, ensuring its heritage remains intact.