ASICS Novablast running shoes

ASICS is a world-renowned Japanese multisport brand with a heritage deeply rooted in performance and innovation. The brand's name is an acronym for the Latin phrase 'Anima Sana In Corpore Sano', which translates to 'A Sound Mind in a Sound Body,' reflecting its philosophy of promoting total health through fitness.

Originally founded in Kobe, Japan, as Onitsuka Co., Ltd., the company gained international fame for its high-quality athletic footwear. Today, ASICS remains an independent Japanese corporation, ASICS Corporation, headquartered in Kobe. Their products, including the popular Novablast series, are engineered for technical excellence and comfort.

Manufacturing for ASICS products occurs across a global network of specialized facilities. While design and development are centered in Japan, physical production is primarily carried out in countries such as Vietnam, Indonesia, China, and Cambodia to meet global demand. ASICS continues to lead the market by blending traditional Japanese craftsmanship with cutting-edge materials like their proprietary FlyteFoam cushioning.