Catch of the Day Haddock Fillets

Catch of the Day (known as Prise du jour in French-speaking regions) is a prominent Canadian brand specializing in frozen seafood. The product shown features Haddock Fillets that are MSC-certified, indicating they are sourced from sustainable fisheries. The brand is a private label or a key brand within the Canadian retail seafood market, primarily processed and packaged within Canada to ensure freshness and quality.

The brand is owned by Janes Family Foods, a well-known name in the Canadian frozen food sector. In 2012, Janes Family Foods was acquired by Sofina Foods Inc., which remains the ultimate owner and parent company. Sofina Foods is a leading pan-Canadian food processing company headquartered in Markham, Ontario, and has significantly expanded its global footprint, particularly following its acquisition of Eight Fifty Food Group in 2021. The product is a staple in Canadian grocery stores, emphasized by its bilingual packaging compliant with Canadian labeling standards.