Maybelline SuperStay Matte Ink liquid lipstick

Maybelline New York is one of the most iconic names in the global beauty industry, originally founded in Chicago in 1915 by Thomas Lyle Williams. Inspired by his sister Mabel, the brand revolutionized the market by creating the first modern eye cosmetic for everyday use. Its SuperStay Matte Ink lipsticks are a modern bestseller known for high-intensity pigment and long-wear performance.

Today, the brand is owned by the French cosmetics giant L'Oréal, which acquired the company in 1996. While the brand maintains its 'New York' identity in marketing, manufacturing is decentralized and takes place in multiple countries, including the United States, France, China, and Brazil, to serve its massive global distribution network.