Vkusnasha Sefir White-Pink Zefir

Vkusnasha is a brand specializing in traditional Eastern European confectionery, specifically Zefir (a type of soft fruit-based marshmallow). The product shown is the 'Belo-Rosowiy' (White-Pink) variety.

Originally developed in Russia, the brand is produced by OOO Slada (also known as the Slada Confectionery Factory), which is based in Ishim, Tyumen Oblast. Slada is a major Russian manufacturer of sweets, waffles, and marshmallows, distributing its products across Russia and exporting to neighboring countries and specialized international markets like Germany. The brand targets families and children with its playful packaging and traditional recipes.