OUAI Thick Hair Conditioner

OUAI is a luxury hair and body care brand founded in 2016 by celebrity hairstylist Jen Atkin. The brand was established in the United States, specifically in Los Angeles, with a focus on 'effortless' hair maintenance and high-quality ingredients.

In December 2021, the brand was acquired by Procter & Gamble (P&G), a global consumer goods powerhouse. The products are primarily manufactured in the United States, though some components or specific products may be sourced internationally. Since its acquisition, OUAI has continued to operate as an independent brand under the P&G Beauty umbrella, maintaining its original brand identity while leveraging P&G's global distribution network.