Jokk Blåbär juice

JOKK is a well-known Swedish brand specializing in juices and drinks made from berries found in the northern wilderness, specifically the Lapland region. The brand was originally created by Norrmejerier, a dairy cooperative in Northern Sweden, and its name reflects its heritage, referring to a mountain stream in the Sami language. Today, JOKK is a staple in Swedish households, valued for its connection to nature and traditional Swedish flavors.

In 2013, the brand was acquired by Fazer, the Finnish food industry giant. Despite the change in ownership, the brand maintains its Nordic identity. For the 2026 outlook, it remains a key part of Fazer's lifestyle and beverage portfolio. Most JOKK products are produced in Sweden, ensuring the local connection to the ingredients and manufacturing tradition remains intact.