American Crew Firm Hold Styling Gel

American Crew is a professional hair care brand specifically designed for men, founded in 1994 by stylist David Raccuglia in Chicago, USA. The brand quickly became a leader in the men's grooming market with its signature brown packaging and salon-quality formulas.

Today, American Crew is part of the Revlon portfolio, a major American multinational cosmetics company. While the brand originated in the United States, its products are manufactured in multiple locations worldwide, including the USA and Spain, to serve a global market. The brand continues to focus on professional-grade tools and products for barbers and stylists.