Reef Sandals

Reef is a globally recognized lifestyle brand that specializes in high-quality sandals, flip-flops, and apparel, particularly targeting the surfing and beach culture. Founded in 1984, the brand gained fame for its innovative designs that blend comfort with functional beach utility. While the brand was born in South America and grew in California, its products are now manufactured across a diverse global supply chain that includes facilities in Brazil, Vietnam, and China.

Historically, Reef was part of the VF Corporation portfolio until it was acquired by the Rockport Group in 2018. Over the years, the brand has maintained its identity as a leader in premium beach footwear. As of the current market structure leading into 2026, the brand remains under the stewardship of the Rockport Group, which is headquartered in the United States and manages the product's design, marketing, and international distribution through various authorized retail subsidiaries.