Shpock marketplace platform

Shpock (short for "Shop in your Pocket") is a popular mobile-first marketplace and classifieds platform that allows users to buy and sell items within their local communities. Originally launched in 2012, it quickly gained traction across Europe, particularly in Austria, Germany, and the United Kingdom, by utilizing a map-based interface and social media-like functionality.

While the application is a digital service rather than a physical product, its development and core maintenance are primarily based in Vienna, Austria, where the company was founded. The platform focuses on the circular economy, helping users extend the lifecycle of goods through local peer-to-peer trading.

The brand has undergone significant ownership changes. Originally founded by finderly GmbH, it was acquired by the Norwegian media giant Schibsted and later became part of Adevinta. Following a major acquisition in 2024, Adevinta and its portfolio of brands, including Shpock, were taken private by a consortium led by the American investment firm Blackstone and Permira, marking its transition to private equity ownership.