Ivars chicken (kyckling)

Ivars is a well-established Swedish brand specializing in high-quality poultry products, particularly chicken. The brand is deeply rooted in Swedish agricultural traditions, emphasizing animal welfare and local production standards. Ivars products are primarily found in major Swedish retail chains and are known for being sourced from Swedish farms, ensuring meat that is free from growth hormones and compliant with strict domestic regulations.

The brand is owned by the Swedish meat and poultry specialist company, Guldfågeln AB, which is a major player in the Nordic food industry. Guldfågeln itself is a subsidiary of the Scandi Standard group, the leading producer of chicken-based food products in the Nordic region and Ireland. This corporate structure allows Ivars to maintain its local brand identity while benefiting from the extensive distribution and quality control networks of a large international poultry group. Ownership is headquartered in Stockholm, Sweden, securing its status as a core Nordic brand.