Wildberries Marketplace

Wildberries is the largest Russian online retailer, founded in 2004 by Tatyana Bakalchuk. Originally starting as a platform for reselling clothes from the German Otto group, it has evolved into a massive multi-category marketplace serving millions of customers across several countries. The company operates as a digital platform connecting sellers with buyers, featuring an extensive logistics network of pick-up points and warehouses.

The global headquarters and primary operations are based in Moscow, Russia. While the company has expanded its digital presence into various international markets, its core infrastructure and ownership remain centered in Russia. As a platform, it does not manufacture physical goods itself but facilitates the sale of millions of products from third-party manufacturers and brands worldwide.