Simons Vision apparel

Vision is a private label brand belonging to the Canadian retail chain La Maison Simons, widely known as Simons. Established in Quebec City in 1840, Simons has evolved from a small dry goods shop into an iconic fashion institution in Canada. The Vision sub-brand specifically focuses on contemporary, often eco-conscious or lifestyle-driven apparel for men and women.

While the brand is rooted in Quebec, Canada, individual garments are typically manufactured in various locations worldwide, including China, Vietnam, and India, to maintain diverse textile supplies. Simons remains a family-owned enterprise, with the Simons family continuing to lead the company from its headquarters in Quebec City into the 2020s and beyond.