De Vegetarische Slager Rul Gehackt

De Vegetarische Slager, known in English as The Vegetarian Butcher, was founded in 2010 by Jaap Korteweg in the Netherlands. The brand quickly gained international recognition for its high-quality meat substitutes that mimic the texture and taste of traditional meat. In 2018, the brand was acquired by Unilever to expand its portfolio in the plant-based sector.

While the brand originated in a small butcher shop in The Hague, its products are now manufactured on a larger scale across several locations, primarily within Europe to meet growing demand. As a subsidiary of Unilever, the brand benefits from a global distribution network and extensive research facilities, ensuring its position as a leader in the sustainable food industry.