Fun saft (Fun Light) flavoring concentrate

Fun Light, commonly referred to as 'Fun saft' in Nordic regions, is a sugar-free flavoring concentrate that has become a household staple across Scandinavia. Invented as a diet-friendly alternative to traditional sugary syrups, it allows consumers to mix a small amount of concentrate with water to create a flavored beverage. The brand is particularly renowned for its vibrant flavor profiles and its 'non-spill' cap technology.

The brand's history is rooted in the Nordic food industry, specifically within the portfolio of the Swedish company Abba Seafood before transitioning through several corporate mergers. Today, Fun Light remains the market leader in the concentrated drink category in Sweden, Norway, and Finland. Its manufacturing is largely concentrated in the Nordic region to serve local markets efficiently, maintaining high standards for calorie-controlled beverage production.

Now part of the Orkla Group, Fun Light benefits from the extensive distribution network of one of the largest consumer goods conglomerates in the Nordics and Baltics. Orkla continues to evolve the brand by introducing seasonal flavors and sustainable packaging initiatives, ensuring its longevity in a market increasingly focused on health and environmental consciousness.