Made O'Meter
Discover where a brand or product originates
Aussie is a hair care brand that, despite its name and iconic kangaroo logo, is not owned by an Australian company. The brand was founded in the United States in 1979 by Tom Redmond after he visited Australia and discovered botanical ingredients like macadamia nut oil.
The brand saw significant international success, particularly in the United Kingdom and the United States. In 2003, Aussie was acquired by the American multinational consumer goods corporation, Procter & Gamble (P&G). While the brand maintains an Australian-inspired identity and uses Australian-sourced ingredients in many formulations, the manufacturing process is global, with production facilities located in the United States and Europe to serve various regional markets. Today, it remains a major global player under P&G's extensive beauty and grooming portfolio.
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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.
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