Fior Fiore Coop Brasile Caffè 100% Arabica

Fior Fiore is a premium private label brand owned by Coop Italia, the country's largest retail chain. This specific product, 'Brasile', consists of 100% Arabica coffee beans sourced from Brazil but roasted and packaged within Italy to meet Italian espresso standards for moka pot preparation.

Coop Italia operates as a system of consumer cooperatives, meaning the ultimate ownership lies with the cooperative members in Italy. The Fior Fiore line is designed to highlight high-quality gastronomic products, often emphasizing traditional regional methods and superior ingredients compared to standard private label offerings.