Bref WC Color Aktiv Gel Citrus

Bref is a highly recognized brand in the household cleaning sector, specifically pioneering solutions for toilet hygiene. Originating in Germany, the brand was developed by Henkel, a global leader in consumer and industrial goods. Bref has become synonymous with innovative toilet rim blocks and liquid cleaners that combine cleaning power with long-lasting freshness. The Color Aktiv Gel line is designed to tackle limescale and odors, providing a visible cleaning effect through its specialized gel formula.

Today, Bref remains a core part of Henkel AG & Co. KGaA's international portfolio. The manufacturing of Bref products is decentralized to serve various global markets efficiently; while much of the production occurs in Europe (including Germany and Hungary), the brand is manufactured in multiple locations worldwide under Henkel's extensive supply chain. Henkel, headquartered in Düsseldorf, Germany, continues to oversee the brand's research, development, and global marketing strategies, ensuring it remains at the forefront of the home care industry.