Oatly! Naturell spread

Oatly! is a Swedish brand that has become a global leader in the plant-based dairy alternative sector. Founded in the 1990s based on research from Lund University, the company specializes in oat-based products. This specific cream cheese alternative (Naturell/Maustamaton) is designed to replace traditional dairy spreads using Swedish oats.

While the brand originated as a specialized food science project, it has expanded rapidly across Europe, North America, and Asia. Today, manufacturing occurs in several dedicated facilities globally to meet regional demand, though its heart remains in Sweden. Ownership is currently held by Oatly Group AB, a public company with significant investment from various international entities, including the China Resources Group and the Blackstone Group.