Sensodyne Pronamel Active Enamel Shield Whitening Toothpaste

Sensodyne Pronamel is a specialist toothpaste brand designed to help protect tooth enamel from the effects of acid erosion. The Sensodyne brand has a long history, originally launched in the United States in the early 1960s. Over the decades, it has become one of the most recognized names in sensitivity and enamel care globally.

Originally developed by Block Drug, the brand was later acquired by GlaxoSmithKline (GSK). In 2022, GSK spun off its consumer healthcare division to form Haleon, which is now the independent ultimate owner of the brand. Haleon is a major multinational consumer healthcare company headquartered in the United Kingdom.

Manufacturing for Sensodyne Pronamel occurs in multiple facilities around the world to serve different regional markets. While a significant portion of the production for the European and UK markets takes place in Maidenhead, UK, the products are also manufactured in other locations such as the United States and Slovakia to meet global demand.