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Marata (μαράτα) is a well-known private label brand belonging to the Sklavenitis supermarket chain, one of the largest retail groups in Greece. The brand covers a wide spectrum of grocery products ranging from canned vegetables and legumes to household items, purposefully designed to offer high quality at competitive price points for the Greek market.
While the brand was originally developed to serve the needs of the Hellenic Duty Free Shops and later integrated into the broader Sklavenitis retail network, its manufacturing is largely centered in Greece. The company collaborates with various local Greek producers and industrial facilities to package and distribute these goods under the Marata name, though some specific items may be sourced from other European countries depending on the product category.
Today, the brand is fully owned and managed by Hellenic Supermarkets Sklavenitis S.A. It remains a staple of Greek household consumption, benefiting from the extensive logistics and distribution network of its parent company. The ownership remains entirely within Greek hands, reflecting a strong commitment to the local economy and traditional supply chains.
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