Made O'Meter
Discover where a brand or product originates
White Wings is an iconic Australian brand that has been a staple in kitchens since its founding in Sydney in 1898. Originally established by the Gillespie family as a milling business, it became famous for its high-quality flour and baking aids, such as the cornflour shown in the image.
The brand has undergone several changes in ownership throughout its long history, previously belonging to companies like Goodman Fielder. As of recent years and moving into the future, the brand is owned by George Weston Foods, which is a major Australian food manufacturer.
George Weston Foods is itself a subsidiary of Associated British Foods (ABF), a global diversified food, ingredients, and retail group headquartered in London, United Kingdom. Despite the international ownership, White Wings remains deeply rooted in the Australian market, with the majority of its production continuing to take place within Australia using local and imported ingredients.
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