Suja Life Juice

Suja Life is a prominent American brand specializing in organic, non-GMO, and cold-pressed juices and wellness shots. The brand was founded in San Diego, California, in 2012 by Annie Lawless, Eric Ethans, James Brennan, and Jeff Church. It quickly gained popularity for utilizing High-Pressure Processing (HPP) technology to preserve the nutritional integrity and flavor of their beverages without using heat pasteurization.

Over the years, the brand's ownership has evolved through significant investments. While The Coca-Cola Company previously held a minority stake in the business, Suja was acquired by the private equity firm Paine Schwartz Partners in 2021. This transition marked a new chapter for the company, focusing on expanding its portfolio and market reach within the health and wellness beverage sector.

Currently, Suja Life remains headquartered in California, where it manages its production facilities. The brand is recognized as a leader in the cold-pressed juice category, maintaining a strong commitment to organic sourcing and sustainable business practices while under the ownership of its American parent investment firm.