Nemlig.com grocery delivery service

Nemlig.com is Denmark's leading online supermarket, established with the vision of making daily life easier for Danish consumers by delivering groceries, meal kits, and household goods directly to their doorsteps. Launched in 2010, the brand has redefined the retail landscape in Denmark by focusing on freshness and a wide selection from both large brands and local specialists. While the service primarily operates within the Danish geography, its business model incorporates a sophisticated logistics network based in the Greater Copenhagen area.

The brand's ownership has transitioned over the years to become a key asset in a significant investment portfolio. Today, Nemlig.com is ultimately owned by Interogo Foundation, which operates through its investment arm and the holding company Heartland. Heartland is the investment vehicle for Anders Holch Povlsen, the Danish billionaire behind the Bestseller fashion group. This ownership structure provides the brand with strong financial backing and a long-term strategic focus on digital retail excellence in Northern Europe.