Frida Hands Wild Berries liquid hand wash

Frida is a prominent Egyptian household brand that specializes in personal hygiene and home care products, such as air fresheners, liquid soaps, and detergents. The Frida Hands line of liquid hand washes is a popular consumer staple in the Middle Eastern market, particularly known for its diverse fragrance profiles like 'Wild Berries'.

The brand is owned and manufactured by Frida Egypt, a company headquartered in Egypt. It serves as a local alternative to international hygiene brands, focusing on large-scale production within Egyptian facilities to serve the domestic market and export to neighboring regions. The ultimate ownership remains with the original Egyptian entities that founded the brand, maintaining a strong local identity in the fast-moving consumer goods sector.