Airheads fruit candy

Airheads is a world-renowned taffy candy known for its stretchy, chewy texture and vibrant fruit flavors. The brand was first created in 1985 by Steve Bruner, who was looking to develop a unique treat that pushed the boundaries of traditional candy manufacturing. Since its inception, the product has become a staple in the American confectionery market, famous for the iconic 'balloon' logo and the Mystery Flavor variety.

Today, Airheads is manufactured by Perfetti Van Melle, one of the world's largest confectionery and gum manufacturers. While the product was originally developed in the United States and continues to have a massive production hub in Erlanger, Kentucky, the global reach of its parent company means it is distributed and marketed internationally through various regional subsidiaries. The brand remains a leader in the non-chocolate candy category, consistently innovating with new formats like gummies and sour belts.