President's Choice Propane Griddle

President's Choice (PC) is a prominent Canadian private label brand that offers a diverse range of products, including outdoor cooking equipment like propane griddles. The brand was launched in 1984 by Loblaw Companies Limited as a premium alternative to national brands. While the brand is quintessentially Canadian in its marketing and product development, the manufacturing for hard goods such as griddles is typically outsourced to specialized facilities in China to maintain competitive pricing for consumers.

The brand has grown to become one of the most recognized signatures in Canadian retail, spanning across various categories from gourmet food to household appliances. It is a core asset of Loblaw, which manages the brand's innovation through its dedicated 'Insiders Report' and test kitchens. The ownership remains firmly within the Canadian retail landscape under the umbrella of George Weston Limited, ensuring that the product development stays aligned with Canadian consumer preferences and safety standards.