Mastermind Toys

Mastermind Toys is Canada's largest specialty toy and children's book retailer. The brand was founded in 1984 by brothers Andy and Jon Levy, who started the business as a 300-square-foot shop in Toronto, Ontario. Over several decades, the brand expanded across the country, becoming known for its unique selection of high-quality educational toys and its signature complimentary gift-wrapping service.

Following financial restructuring in 2023, the brand underwent a significant ownership change. Unity Acquisitions Inc., a company led by prominent Canadian retail veterans, acquired the retailer to ensure its continued presence in the Canadian market. The products sold within Mastermind Toys stores are sourced from a global network of manufacturers, including well-known international brands and localized boutique toy makers, depending on the specific item range.

Today, Mastermind Toys continues to operate as a premier destination for parents and educators. Under the leadership of Unity Acquisitions, the company remains focused on curating playthings that inspire imagination and curiosity, maintaining its identity as a staple of the Canadian retail landscape while adapting to modern e-commerce and retail trends.