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Red Tractor Farmers Market is a prominent Australian brand known for its range of wholesome cereal products, particularly granola and oats. The brand was established by the Waltanna Farms family, who have a long history of grain cultivation and farming expertise in the Victoria region of Australia.
Today, Red Tractor is owned and managed by B&E Foods (formerly known under the parent group Waltanna Services). The products are primarily manufactured and packaged in Australia, often utilizing locally sourced Australian oats and ingredients to maintain their 'farm-to-table' brand identity. The brand focuses on delivering minimally processed foods that highlight natural flavours like honey and cinnamon while maintaining high nutritional ratings for domestic and international markets.
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