Timotei Purificante e Detox shampoo

Timotei is a hair care brand that was originally inspired by the Swedish countryside and launched in the 1970s. The brand was famously known for its 'Pure and Natural' marketing approach, initially created by the Swedish company Barnängen and later owned by the multinational giant Unilever.

In recent years, Unilever divested its non-core personal care brands into a separate entity called Elida Beauty. In 2024, Elida Beauty, which includes Timotei, was acquired by Yellow Wood Partners, an American private equity firm. The specific product shown is manufactured in Turkey, reflecting a global supply chain under its current ownership.