T-Rex energy drink

T-Rex is a well-known energy drink brand specifically popular in the Israeli market. It was developed to provide an affordable and effective alternative to international energy drink giants, catering to local tastes and consumption habits.

The brand is owned and manufactured by Jafora-Tabori, one of Israel's leading beverage producers. While the brand itself is inherently Israeli, the manufacturing process takes place in domestic facilities located in Rehovot. The drink is recognized for its distinctive dinosaur-themed branding and is widely distributed across retail outlets, convenience stores, and nightlife venues throughout the region.

Jafora-Tabori, the parent company, maintains a strong portfolio of local and international beverage brands. The ownership remains under the partnership of the Clal Industries and Tabori families, ensuring the brand remains a staple of the Israeli industrial landscape.