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Lakrids by Bülow is a Danish confectionery brand founded by Johan Bülow on the island of Bornholm in 2007. The company is renowned for popularizing gourmet liquorice across the globe, focusing on high-quality ingredients and sustainable production methods. The product featured is a pistachio-based cream used as a spread or topping, often sold in premium food markets and specialized boutiques.
Manufacturing takes place in Hvidovre, Denmark, where the company maintains a dedicated production facility to ensure strict quality control. Since 2016, the brand has been primarily owned by Valedo Partners, a Swedish private equity firm, while Johan Bülow remains a minority shareholder and a creative figure within the company. This partnership has facilitated the brand's international expansion into major European and Middle Eastern markets.
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