Astor Wafer Stick

Astor is a widely recognized brand of wafer sticks, distinguished by its signature chocolate cream filling and crunchy texture. Originally launched in Indonesia, it has grown to become a staple snack in Southeast Asia and various international markets. The brand is synonymous with the 'wafer roll' category in many regions, often served during festive seasons or as a premium tea-time snack.

The product is manufactured by Mayora Indah, one of the largest food processing companies in Southeast Asia. While the primary production hubs are located in Indonesia to leverage local cocoa and sugar resources, the brand's massive export scale means it is distributed across more than 80 countries. The brand's success is attributed to its consistent quality and the specific formulation of its chocolate filling.

Astor is owned by PT Mayora Indah Tbk, a multi-billion dollar conglomerate headquartered in Jakarta. Since its inception in the 1970s, Mayora has remained a dominant Indonesian-owned entity, resisting acquisition by global Western FMCG giants. This allows the brand to maintain its authentic regional profile while competing on a global stage.