Tubeking confectionery

Tubeking is a popular confectionery brand primarily known for its wafer rolls filled with various creams, such as hazelnut and chocolate. The brand is manufactured by Tayaş Gıda, a major player in the Turkish confectionery industry. Founded in Gebze, Turkey, the brand has grown significantly due to its focus on export markets, bringing Turkish-made sweets to international consumers across Europe, the Middle East, and Asia.

Ownership of the brand remains with Tayaş Gıda, which remains an independent Turkish company headquartered in Gebze. The company’s manufacturing facilities are state-of-the-art, ensuring that Tubeking products meet international food safety standards while maintaining a competitive price point in the global snack market. The brand continues to be a staple in the export portfolio of Turkish snacks, managed directly by the founding enterprise without being part of a larger multinational conglomerate.