Italiano Plus Fusilli Pasta

Italiano is a prominent pasta brand that, despite its name suggestive of European heritage, is an Egyptian-born brand established to provide high-quality durum wheat pasta to the Middle Eastern market. It is specifically designed to cater to local tastes while maintaining international production standards, often featuring innovative product lines like the 'Plus' series which is fortified with vitamins and minerals like Iron, Zinc, and B-vitamins.

The brand is a flagship product of the Regina Company for Pasta and Food Industries, a major player in the Egyptian food sector known for its extensive range of pasta shapes and flour products. The manufacturing is concentrated in Egypt, utilizing large-scale industrial facilities to supply both domestic and regional markets. Today, Italiano continues to operate under Regina's ownership, solidifying its position as a household staple in the region.