La Banderita Soft Taco Flour Tortillas

La Banderita is a prominent brand of tortillas and Mexican food products that originated in the United States. Despite its strong cultural association with Mexican cuisine and the use of the Mexican flag colors on its packaging, the brand was established in 1988 by the Moreno family in Norcross, Georgia. The brand was created to provide authentic-tasting tortillas to the growing Hispanic market and mainstream American consumers alike.

Today, La Banderita is manufactured primarily in the United States through various high-tech facilities operated by its parent company. The brand has grown from a local family business into one of the most recognizable tortilla labels in American grocery stores, maintaining a reputation for traditional recipes utilizing high-quality ingredients.

The brand is owned and operated by Olé Mexican Foods, Inc., which remains a family-owned enterprise headquartered in Georgia. The company has expanded its portfolio significantly since its inception, now serving as one of the largest tortilla manufacturers in the country while remaining under the leadership of the founding Moreno family.