Mio & Rio Sour Cream & Onion Flavoured Potato Chips

Mio & Rio is a private-label brand under the Shoprite Group of companies. This specific product is a line of flavored potato chips designed to offer a budget-friendly alternative to premium snack brands. The branding is known for its vibrant packaging and accessibility across the African continent.

While the brand is rooted in the South African retail market, manufacturing is often localized or outsourced to various food processing plants within the regions where Shoprite operates to ensure supply chain efficiency. Ownership remains strictly within the Shoprite Group, which is a major player in the global retail sector, particularly across Sub-Saharan Africa.