Primo Tomato Juice

Primo is a quintessentially Canadian brand with deep roots in the food processing industry. Originally established to bring authentic Italian-style products to the Canadian market, the brand has become a staple for canned vegetables and juices. The Tomato Juice displayed is prominently marked with the "Product of Canada" maple leaf emblem, signifying that it is manufactured using fresh, locally grown Canadian tomatoes, primarily processed in Ontario.

The brand's ownership has evolved alongside its growth. It was originally a family-founded operation before becoming a major part of Primo Foods. Today, Primo is a key brand under the portfolio of Sun-Brite Foods Inc., a significant independent food processor based in Ruthven, Ontario. As we look toward 2026 and beyond, Sun-Brite Foods continues to manage Primo as a flagship Canadian brand, maintaining its status as a domestic leader in tomato-based products while keeping production and its corporate headquarters within Canada.