Alternate Hardware and Electronics

Alternate is one of Germany's leading e-commerce retailers specializing in hardware, software, and consumer electronics. Founded in 1992 in Linden, Germany, it initially focused on Atari computers but quickly expanded into the broader PC and home electronics market. The brand is well-regarded for its extensive distribution network and technical expertise.

While Alternate does not manufacture most of the products it sells, it operates as a major retailer and distributor for global tech brands. Their inventory consists of products manufactured in multiple countries, primarily within East Asia and Europe. The brand continues to operate independently under its original founding structure, maintaining its headquarters in Germany as a key player in the European IT retail space.