Mevolution Keep It Clean Tandkräm Original

Mevolution is a Swedish private label brand primarily associated with the pharmacy chain Apotek Hjärtat. The 'Keep It Clean' toothpaste is designed for daily oral hygiene, providing coverage for enamel strengthening and cavity prevention. It is locally formulated to meet Nordic health and safety standards.

The brand is owned by ICA Gruppen, one of the leading retail companies in the Nordic region. While the brand was originally created by Apotek Hjärtat to provide affordable yet high-quality personal care alternatives, its ultimate ownership sits with the ICA group, which manages a broad portfolio ranging from groceries to health services. Manufacturing typically occurs within the European Union, with a strong emphasis on Swedish production for this specific line.