Havrefras Rågfras Original breakfast cereal

Rågfras is a popular whole-grain rye cereal originally developed under the Havrefras brand umbrella in Scandinavia. The product is known for its distinctive pillow-shaped crunchy texture and high fiber content. Originally a Quaker Oats brand in the Nordic region, Havrefras (including Rågfras) was acquired by the Danish food company Orkla in 2020.

Today, the production primarily takes place in Denmark, serving the Swedish, Norwegian, and Danish markets. The brand is managed by Orkla Foods Sverige in the Swedish market, while the ultimate ownership resides with the Orkla Group, a leading industrial conglomerate based in Norway that specializes in consumer goods across the Nordics and Baltics.