Wick Blau Menthol lozenges

Wick, known as Vicks in many English-speaking countries, is a classic brand specializing in relief for coughs and colds. The 'Wick Blau' blue menthol lozenges shown here are a staple in Central European pharmacies and supermarkets. Originally founded in the United States by pharmacist Lunsford Richardson in the late 19th century, the brand gained international fame for its VapoRub product. In German-speaking markets, the name was adapted to 'Wick' to avoid certain linguistic connotations.

Today, the brand is owned by the American multinational consumer goods corporation Procter & Gamble (P&G). While the brand has global roots, the specific confectionery line for the German market is primarily manufactured in Germany, often distributed through specialized subsidiaries like Wick Pharma. The product featured is a sugar-free variant, maintaining the brand's association with respiratory relief and cooling sensations.