Kylie Cosmetics Lip Kit

Kylie Cosmetics is a globally recognized beauty brand founded by Kylie Jenner in 2014. Originally launched as Kylie Lip Kits, the brand quickly expanded into a full range of color cosmetics and skin care products. It became a pioneer in the 'direct-to-consumer' celebrity beauty model, leveraging social media to build a massive global following.

In 2020, the brand entered a major strategic partnership with Coty Inc., one of the world's largest beauty companies. Today, Coty owns a majority stake in the business and oversees its global distribution, manufacturing, and R&D efforts. While the brand maintains its headquarters in Oxnard, California, its products are manufactured primarily in the United States through various cosmetic laboratory partners, though global expansion has led to diverse logistics and supply chain locations.

The brand continues to be a leader in the prestige beauty sector, benefiting from Coty's extensive global infrastructure while maintaining Kylie Jenner as the creative lead and face of the brand. This synergy allows Kylie Cosmetics to reach fans across international markets through major retailers like Ulta Beauty and Sephora.