LÄRABAR Chocolate Brownie

LÄRABAR is a popular brand of fruit and nut snack bars, originally founded by Lara Merriken in 2000 in Denver, Colorado. The brand is well-known for its simple ingredient lists, often containing only a few whole-food components like dates and nuts, catering to gluten-free, vegan, and dairy-free dietary preferences.

In 2008, the brand was acquired by General Mills, a global food conglomerate. While LÄRABAR was originally an independent American startup, it is now part of General Mills' extensive portfolio of natural and organic snack brands. The manufacturing primarily takes place in the United States, where it serves a massive market of health-conscious consumers. The brand continues to maintain its identity as a 'clean-label' snack under the corporate umbrella of General Mills, headquartered in Minnesota.