BaByliss Serenity hair dryer

BaByliss is a prestigious name in the world of professional hair care and styling. The brand emerged from the vibrant stylists' scene of 1960s Paris, where hairdresser René Lelièvre and Jean-Pierre Felblum developed the first electric curling tong. This innovation quickly became a staple in salons across Europe, establishing the brand's identity as a professional-first technical expert in hair styling tools.

The specific 'Serenity' model shown in the image is notable for its 'Made in Italy' manufacturing pedigree, a distinction often reserved for higher-end professional lines in the hair care industry known for robust build quality and motor performance. While many of the brand's consumer-grade products are manufactured globally, its premium Italian-made hairdryers represent a commitment to salon-standard engineering.

Today, BaByliss is part of the global portfolio of Conair LLC, an American multi-national company based in Stamford, Connecticut. Conair acquired the brand in 1995 and has since expanded its reach across more than 60 countries. In 2021, the private equity firm American Securities LLC acquired Conair, bringing BaByliss under its ultimate ownership umbrella while continuing to maintain the brand's French design heritage and technical excellence.